By: Sean Kramer
The rapid digitalization of information is forcing the hand of companies to leverage ‘big data’ to solve
increasingly complex organizational and business challenges of our always-on digital world, or otherwise
risk being overtaken by more data-driven competitors. Yet the allure of big data is often met by
uncertainty about how to make sense of it all. Organizations interested in advancing their economic
interests, improving the efficiency of services, and even predicting future outcomes with remarkable
accuracy, should focus on the “Big Three of the Big Data Lifecycle”: data preparation, data visualization,
and data security.